Leap right into the heart of a project that was a labor of love and holds a special little place in my heart, connecting me to the little girl within.
The goal was to shape a brand that brings play therapy front and center where joy and creativity intersect with mental wellness.

At its core, this brand is all about cultivating a secure, nurturing environment conducive to growth, self-discovery, and healing in the most authentic and approachable way. As much as the focus was on creating a supportive and empowering atmosphere for children and families, it was equally important to reflect their unique expertise, professionalism, and empathy. This objective has been beautifully woven into a comforting blend of warmth and playfulness that embodies the comforting ambiance of home.

To bring balance and serenity, I chose colors that are friendly to colorblind viewers, radiating a sense of calm, warmth, grown-up charm, and childlike joy and security. These universally appealing shades connect with parents and children alike, transcending gender boundaries, and fostering a welcoming, inclusive environment for everyone.